Backroom Coffee Roasters, a specialty micro-roaster in Columbus, has joined 1% for the Planet, pledging to donate 1 percent of annual sales to support nonprofit organizations focused on sustainability. The coffee roaster, which roasts only high-end Arabica beans and is located in the back room of the Trek Bicycle Store, has always had an environmental ethos. “Supporting the environment has always been a big part of the company, from delivering coffee beans by bike to creating green initiatives in our production facility,” says owner Chris Bishop.
Terry Kellogg, CEO of 1%, says, “As we near our 10th anniversary, we’re celebrating that our members have contributed nearly $100 million of critically needed funds. The understanding that brands can succeed financially by investing in the environment is clearly apparent, and consumer demand is driving a lot of this success. The average annual revenue growth of the companies in the 1% for the Planet network from 2008 to 2011 was over 50 percent, even though the overall economy has been struggling. There’s a paradigm shift happening here, and we’re thrilled that so many innovative businesses are sling-shotting the movement into high gear.”