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Genuinely Green-Washed

Six Ploys to Avoid in Eco-Purchases

GreenwashedA report by TerraChoice Environmental Marketing exposes these six “greenwashing” marketing ploys to watch out for when shopping:

1. Hidden Trade-off: A refurbished plasma TV might reduce the need of buying new at first, but new or not, such TVs are energy hogs.

2. No Proof: Can a third party verify claims such as “organic” or “all-natural”?

3. Vagueness: Beware of products claiming to be “chemical-free” or “no hormones added”.

4. Irrelevance: Claims that have no relationship to the product or might be made with any other product in the same category, such as [chlorofluorocarbon] CFC-free shaving gel.

5. Fibbing: A falsehood that can’t be backed up at all, such as “certified organic” for products for which no such certification exists.

6. Lesser of Two Evils: An attempt to put a green twist on a product that’s inherently harmful to humans and the environment, such as organic cigarettes.

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