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Fitness Apparel Company Launches Organic Bamboo Clothing Line

Fitness Apparel NBBend, a Hilliard-based performance wear company, offers products comprised of eco-friendly fabric sourced from organic bamboo. Bend’s line includes t-shirts and tank tops, as well as yoga pants, leggings and cropped pants. Founders Adam and Laura Heller were inspired to base their line around bamboo because of the plant’s properties. “Bamboo is incredibly strong, flexible and resilient – characteristics we strive to incorporate into our lives every day,” Adam explains. Laura adds that the clothing has the same features as traditional active wear, including moisture wicking, antimicrobial and stretch qualities.

The company has designed an “Affiliate” program for spas, fitness studios and individual instructors, where health and fitness professionals are able to design and offer their own branded-apparel or carry the line wholesale. A “Guru” program lets fans raise awareness of the Bend clothing brand throughout the larger community. Bend also collaborates with local events and charities.

For more information, call 885-905-2363 or visit BendActive.com.

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